Opdex Inc was launched by its parent company, Aftek Infosys, in April of
2003. With its technology selling successfully in India, Aftek came to us to
develop a brand for the North American market and to launch its flagship
product in the United States. The project goal was to develop all of the
necessary elements to launch Opdex at a tradeshow in Chicago in June 2003, a
mere 2 months away!
Working with the leadership of the new company, we quickly developed the
Opdex positioning, name, logo, Web site, and a complete suite of marketing
communications, including data sheets, technical notes, FAQ's, direct mail
campaign, and PR campaign. We also worked closely with the executive team to
further develop and leverage Opdex partnerships with HP, Computer
Associates, and MGE UPS Systems.
Supported by a team in India, Meghan O'Leary Consulting used a 24 x 7
iterative approach to rapidly develop and roll out the tools required to arm
a new sales team to launch Opdex products at trade shows in June and July of
2003. The Opdex Web site was launched in August 2003 to support the direct
sales team, as well as the quickly growing list of resellers.