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GRANITE GLOBAL VENTURES
Goal
In early 2005, Granite Global Ventures (GGV) found themselves in the enviable
position of requiring a new web site because the old one no longer
represented their portfolio successes or communicated their strategy
effectively. The new web site needed to illustrate the firm's successes and
highlight its global approach to investing, especially its presence in
China.
Project
Meghan O'Leary Consulting developed a visual language for the GGV web site
that is warm and personal. It is anchored by images of the GGV team, as well
as images from the U.S. and Asia that allow us to tell a compelling visual
story of GGV, its successes, and its relationship to the North American and
Asian business communities. We also developed a custom content tool to enable
GGV to keep its content fresh and current.
Results
The GGV web site is a dynamic showcase for the team and its tremendous
success. Granite Global ventures was so happy with the results that they
asked Meghan O'Leary Consulting to build a web site for the Asian market
that is a version of the North American site translated into Mandarin, but
customized for the uses of that team. We have also since worked with GGV to
upgrade and optimize the News section of both web sites.
www.ggvc.com |
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